Coachella announced its line-up for 2012 on Monday (January 9, 2012), naming the likes of The Kaiser Chiefs, Noel Gallagher and The Hives among its three-day bill to take place firstly between April 13th to 15th and then a weekend later on the 20th to the 22nd. Also a couple of bands reformed.
Joking aside, the reformation of first AT THE DRIVE-IN and then Refused shortly before the announcement of the bill has added an extra level of hype to the Coachella line-up that's hand-picked some of the biggest names in alternative music to appear in California in the Spring. AT THE DRIVE-IN's reformation caused so much excitement that their official website, where alongside Twitter they'd revealed their return, crashed for several hours as people poured onto it to see the message "¡ ATTENTION ! To whom it may concern: AT THE DRIVE-IN will be breaking their 11 year silence THIS STATION IS .NOW.OPERATIONAL." Seminal Swedish punk's Refused announcement later in the day caused further excitement and saw them too briefly become a trending topic on Twitter; they called their hiatus back in 1998 after seven years and three albums together.
It says much for the hype surrounding these long-awaited reunions that headliners The Black Keys, Radiohead and Dr Dre & Snoop Dogg have become almost an afterthought. Their inclusion though is just the tip of a line-up that possesses a mix of long-standing stalwarts and current prominent new acts as Madness, Jimmy Cliff, The Buzzcocks line-up alongside the likes of THE WEEKND, FRANK OCEAN and SBTRKT. There's also a British invasion of sorts, with Pulp, The Arctic Monkeys and The Horrors set to play the Friday, Kasabian, The Big Pink and The Vaccines playing Saturday and FLORENCE & THE MACHINE and Wild Beasts among those closing out the weekend. Though you'd be hard pressed to call it a consistent line-up, the high points are very high indeed and it's this that's been the reason that's caused the social network to explode.