The presidential election came only a few days into the November sweeps, but its political coverage drew so many viewers during those early days of the month that it was able to claim second place in the ratings among all cable TV channels, tying with USA Networks and topped only by ESPN, which drew big numbers for college and professional football. Fox's ratings were up a whopping 75 percent from November 2007. Nevertheless, CNN claimed that it had bested Fox among viewers 25-54 total day. (Fox triumphed in that category during primetime.) MSNBC had something to boast about, too, as its Countdown With Keith Olbermann ad The Rachel Maddow Show beat their CNN rivals in the younger demo.