Calling it "a revolution for us," K.C. Estenson, the general manager of, unveiled plans on Thursday for a redesigned website that for the first time focuses on video. At a news conference in New York Estensen said that when the site launches on Monday it will "emphasize breaking news, and more video, as well as perspective and analysis, and keep it easy to use." The website also plans to increase its coverage of entertainment and celebrities with content from corporate siblings People magazine and Entertainment Weekly. "This is a total re-imagining of, and we are extremely excited about unveiling it to the world," said Estenson.