British singer SIR Cliff Richard has developed his own domain name, allowing fans to send e-mails from personalised Cliff addresses.
The veteran crooner's website, MyCliff, took over a year to develop and boasts more e-mail features like webmail, bigger storage and spam protection. It means fans of the Wired For Sound star can use his name or song titles as part of their email address.
Richard's spokesman says, "It's something the fans said they would like. It's providing a service."