Christian Bale's comic book superhero Batman is hoping to boost milk sales this summer in America after signing up to star in a new Got Milk? campaign.

Bale's brooding Batman dons a milk moustache for the new UNITED DAIRY FARMERS commercial, which has been launched to coincide with the release of BATMAN BEGINS this month (JUN05).

In the print ads, Bale's Batman states, "Milk's nine essential nutrients give me the strength and energy I need to fight the forces of evil. Not drinking milk? Now that would be a crime."

10/06/2005 09:14