R+B stars Chris Brown and NE-YO have been recruited by bosses at chewing gum giant Wrigley to write jingles for its new commercials.
Brown's song Forever is to be used for promotional campaigns for Wrigley's Doublemint gum, while Ne-Yo will remix a jingle for the Big Red brand.
Country star Julianne Hough has also been approached to update the song for the firm's Juicy Fruit confectionery.
Rumours of a pairing between Brown and Wrigley's were sparked earlier this year (08) when his video for Forever began circulating online.
At the start of the promo, Brown can be seen eating a piece of gum and later sings, "Double your pleasure, double your fun" - Wrigley's long-standing tagline for Doublemint, reports Billboard.com.
The new jingles are set to be unveiled at a concert in New York on Tuesday (29Jul08), with adverts launching shortly afterwards.