Latino rapper Chingo Bling has been handed his own imprint by music label Asylum Records. The star's next album, They Can't Deport Us All, will be the first release on the Big Chile Enterprises label. Bling, who already has his own vast range of merchandise, says, "Everyone wants to look like everyone else and talk about the same old s**t. Hardly anybody today has their own style, their own voice. You gotta find what you're about, and these days people aren't about too much. I represent for my people, the millions of Mexican Americans who started with nothing and really found their way."