The founder of Britain's Channel 4 says that it has brought its current financial difficulties on itself. Jeremy Isaacs, who served as CEO of the commercial network from 1980 to 1987, told the London Sunday Times that the channel has squandered money on "dross," such as the Big Brother reality series, instead of producing the kind of high-quality programming that once characterized its schedule. The channel is currently seeking $150 million a year in public funding. Isaacs acknowledged that the channel "still does some remarkable, excellent programming," but that it now seems dedicated to producing programs for shock value. "The shocking has become a remit [official procedure] in itself. They are saying, 'Channel 4 has shocked in the past, so this is what we will do.'"