CBS's soap operas, Guiding Light and As the World Turns, both of which debuted on radio 70 years ago and are celebrating the half-century mark on television this year, have moved on to the Internet. On Wednesday, full episodes of the two soaps, together with those for The Young and the Restless, a relative newcomer (having debuted in 1973), were made available on CBS.com and on the recent CBS Audience Network, which includes AOL, Microsoft, CNET Networks, Veoh, and others. In a break from the past, however, the online episodes are being sponsored by Gerber, the baby food company, not by a detergent manufacturer, although both Guiding Light and As the World Turns continue to be produced by Procter and Gamble, whose soap products include Dawn, Dreft, Era, Ivory Snow, and Tide.




21/06/2007