Despite widespread advertiser cutbacks elsewhere, CBS has already sold 65 percent of its commercial availabilities for next February's Super Bowl, Mediaweek reported Sunday, citing unnamed sources. The trade publication observed that at this same time last year, NBC had already sold 85 percent of its inventory. "I'm very comfortable with where we are right now," JoAnn Ross, president of network sales at CBS, told the trade publication.

31/08/2009