On the heels of reports that CBS was "cutting out the middleman" and going it alone by distributing episodes of Survivor on its own website, the president of CBS Digital Media said Friday that the series might wind up on Apple's iTunes Music Store as well. Larry Kramer told MarketWatch (which he founded) that CBS was considering several companies, including Apple, to distribute CBS shows on the Internet. Analysts questioned the network's strategy, however, pointing out that its plans for Survivor permit viewing for only 24 hours, while all other programs being made available through Apple may be permanently stored on a PC or on Apple's video iPod.