Cat Deeley has been named as the new face of Pantene Pro-V shampoo.

The 'So You Think You Can Dance' presenter will front the brand's Aqua Light Make a Swisssh campaign, although she admits her own hairstyles haven't always been good.

She said: "I think my hair style has definitely changed and evolved. I've gone from short to curly to super short to bob and this definitely suits me the best - and it's how I feel most comfortable.

"I have had some terrible hair disasters. I think the biggest one was when I was about 14 years old and I begged and begged my mother for me to let me get a perm. And I hated it from the moment they took the curlers out and my chin wobbled."

Having now grown into her hair, the 33-year-old TV personality wants to help others get the most out of their locks, the Daily Mail reports.

She said: "Has your hair ever felt so good you can't help but swish it? - you know that elusive 'swish', when hair moves perfectly. It's that beautiful, healthy looking, enviable hair that we all want - that's what you get with new Pantene Pro-V Aqua Light."

It is not the first time British-born Cat has modelled her hair - she has previously been the face of Garnier Fructis products.