Cat Deeley is fronting a new campaign to help women find the ''swish'' in their hair, despite admitting she has had her fair share of hair disasters.
Cat Deeley has been named as the new face of Pantene Pro-V shampoo.
The 'So You Think You Can Dance' presenter will front the brand's Aqua Light Make a Swisssh campaign, although she admits her own hairstyles haven't always been good.
She said: "I think my hair style has definitely changed and evolved. I've gone from short to curly to super short to bob and this definitely suits me the best - and it's how I feel most comfortable.
"I have had some terrible hair disasters. I think the biggest one was when I was about 14 years old and I begged and begged my mother for me to let me get a perm. And I hated it from the moment they took the curlers out and my chin wobbled."
Having now grown into her hair, the 33-year-old TV personality wants to help others get the most out of their locks, the Daily Mail reports.
She said: "Has your hair ever felt so good you can't help but swish it? - you know that elusive 'swish', when hair moves perfectly. It's that beautiful, healthy looking, enviable hair that we all want - that's what you get with new Pantene Pro-V Aqua Light."
It is not the first time British-born Cat has modelled her hair - she has previously been the face of Garnier Fructis products.