Carine Roitfeld has enlisted the help of her two children for her first Barneys campaign by getting her son and daughter to pose in the new campaign.
Carine Roitfeld has enlisted the help of her two children for her first Barneys campaign.
The former French Vogue editor - who was unveiled as the famous store's guest editor and stylist for fall/winter 2011-12 earlier this year - asked 30-year-old daughter Julia and 26-year-old son Vladimir to pose for the campaign to give it a "personal" feel.
Barneys' creative director Dennis Freedman told WWD: "Our goal with the campaign was to create a personal experience with someone who has extraordinary style like Carine."
In the campaign - which was shot by Mario Sorrenti - Julia and Vladimir pose with their mother as well as models Marie-Amelie Sauve, Victoire de Castellane and Dasha Zhukova.
Speaking about her daughter, Carine said: "Here she looks like I did when I was 18, but prettier!"
Carine has previously said she was drawn to the offer from Barneys because it gave her the opportunity to try something new.
She said: "To be on the other side with the retailers and buyers is new for me, and I always like new opportunities in my life. When I was doing my styling, most of the time I was thinking about a real woman who was going to wear the clothes. Sometimes I was thinking about myself, sometimes about a woman who really inspired me, but it was always about the woman. Working with Barneys, and choosing the looks, I was thinking about whether a real woman would buy this outfit and feel beautiful and comfortable."