Singapore has used the Cannes Film Festival as an unusual platform to announce a government-backed $156-million media investment program. The Media Development Authority said on Tuesday that the funds will be in addition to the $340 million the government has already allocated to interactive media research and development over the next five years. Singapore also unveiled three 3D films that will receive government backing to the tune of $3.4 million each and which are being offered for sale in Cannes despite the fact that they are months away from beginning production.