With Spears' marriages to both Jason Alexander and Kevin Federline in the space of just nine months, and Hilton's sex tape scandal and tendency to declare "that's hot", the pair have catapulted themselves to the top of STAR magazine's survey.
In a top 50 poll, which included he likes of Rod Stewart, Courtney Love and Janet Jackson, there are two celebrities from outside of the music and movie worlds in the top 10 - American TV personalities Star Jones Reynolds and Bill O'Reilly.
The top 10 is:
1. BRITNEY SPEARS/ PARIS HILTON
3. STAR JONES REYNOLDS
5. Cameron Diaz
7. SIR Elton John
10. BILL O'REIILY.16/12/2004 09:32
With clips from more than 200 teen movies made in the decade after 1995's Clueless,...
The cameo-driven, "Mission: Impossible 2"-spoofing, movie-within-a-movie, pre-title sequence of "Austin Powers in Goldmember" is the...
Freshly graduated from jail bait status, Britney Spears wastes no time getting down to her...