Rocker BRET MICHAELS is expanding his brand by launching is own range of pet products.
The Poison frontman and animal lover is teaming up with bosses at U.S. retailer PetSmart to release the Bret Michaels Pets Rock collection next summer (12).
He says, "As a musician who loves animals, I'm thrilled to be collaborating with PetSmart to create the Bret Michaels Pets Rock collection.
"As a dedicated pet owner myself, this is a natural partnership for me, and I can't wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are."