Brad Pitt has teamed up with cosmetics firm Kiehl's to develop a new charity line of grooming products.
Pitt will advise Kiehl brand executives on the new cruelty-free, all-green range of body cleansers - but he refuses to take part in the product's marketing campaign.
The actor's name won't appear on bottles and he won't appear in TV ads to plug the Aloe Vera Biodegradable Liquid Body Cleanser.
All proceeds from the sale of the product, which is set to hit stores in October (08), will go to charity.