Brad Pitt is secretly coaching Matt Damon to become the Sexiest Man Alive after THE BOURNE IDENTITY star lost out to Jude Law on this year's (04) PEOPLE magazine list.

Pitt, a previous winner, is convinced his pal is quietly upset that he didn't make the cover of the annual magazine - but he's launching a campaign to get Damon on top in 2005.

He says, "I think Matt was shaken by it. He campaigned hard; he put up a good fight. The kid really tried his best and I think it was toughest on him.

"I think if he sticks with it and he keeps applying himself like he has been this year, I think we'll see some greatness from him next year.

"George Clooney and I have started a class as former Sexiest Men Alive. We're working with the young 'uns.

"Jude was at the top of his class immediately. It was obvious to us that he was a natural. But we have great hopes for Mattie that he'll get there."

22/11/2004 21:18