Campaigning rocker Bono is launching a fashion brand named Red in a new bid to combat the spread of AIDS in Africa.

The U2 frontman has teamed up with global giants Gap, Armani and American Express to launch Red products - which currently includes a range of logo-bearing Gap T-shirts, Armani-style wraparound sunglasses and a special red-coloured credit card.

Bono says, "Red is a 21st century idea. I think doing the Red thing, doing good, will turn out to be good business for them."

Product Red Chief executive, BILLY SHRIVER, claims Bono convinced the companies to invest, by allowing them to retain a small percentage of profits.

He says, "We said, 'You have to make money, because if you don't make money, you won't want to invest.'"