Former Bond girl Michelle Yeoh has launched a crusade for a new law requiring Vietnamese children to wear motorcycle crash helmets.
The Chinese actress became a leading lady in the campaign, and joined 1,000 Vietnamese children in a march through Ho Chi Minh City on Thursday (30Oct08).
The initiative is part of a global campaign aiming to cut the world's annual road death toll of 1.3 million people.
Government officials have enforced helmet use for adults, but the law has not been extended to children and youths riding as passengers.
And Yeoh says, "Since last year when the law was enacted, overnight 80-90 per cent of riders started wearing helmets. But the kids are wearing baseball caps instead... The parents need to protect the children.
"Unfortunately, many parents reject helmets for their kids out of a mistaken perception that helmets are unsafe for children.
"Today, tomorrow and every day, we will see at least 2,000 young children killed or seriously injured on the world's roads. This is unacceptable, preventable and we have to stop it. We have the vaccines for this disease: helmets, seatbelts, speed enforcement, safe road design. We just need to use them."