Queen's video for Bohemian Rhapsody has been voted the best video of all time in a survey of UK music fans.
The six-minute promo was named the greatest ever by nearly a third of respondents to a poll carried out by mobile phone provider O2.
Despite taking just three hours to shoot and coSting only £3,500 to make, the groundbreaking video finished top ahead of Michael Jackson's cinematic Thriller promo and Justin Timberlake's Cry Me A River, which garnered publicity by using a Britney Spears lookalike shortly after the two singers' relationship had ended.
Though it made her name, Britney's Baby One More Time video finished in a lowly 15th place.
Bohemian Rhapsody topped the UK charts for nine weeks when released in 1975 and hit the number one spot again in 1991, after the death of Queen's lead singer Freddie Mercury.
O2 commissioned the survey of 1,051 adults to coincide with their sponsorship of the best video category at today's Q Music Awards.
Over half (56 per cent) of those surveyed said the "video relating to the song" was the most important factor for a good video, while 32 per cent thought "good choreography" was essential.
The UK's top 15 best music videos of all time are as follows:
1. Queen - Bohemian Rhapsody (30 per cent)
2. Michael Jackson - Thriller (13 per cent)
3. Justin Timberlake - Cry Me A River (12 per cent)
4. Ok Go - A Million Ways (9 per cent)
5. A-Ha - Take On Me (7 per cent)
6. Robert Palmer - Addicted To Love (4 per cent)
7. Sinead O'Connor - Nothing Compares 2 U (4 per cent)
8. REM - Losing My Religion (4 per cent)
9. Christina Aguilera - Dirrty (4 per cent)
10. Madonna - Like A Prayer (3 per cent)
11. Jamiroquai - Virtual Insanity (3 per cent)
12. Lionel Ritchie - Hello (3 per cent)
13. Duran Duran - Rio (2 per cent)
14. Oasis - Wonderwall (2 per cent)
15. Britney Spears - ... Baby One More Time (2 per cent)