Movie mogul brothers HARVEY and Bob Weinstein are leading the anti-smoking campaign in Hollywood by placing public service announcements on forthcoming DVD releases - starting with the December (06) release of CLERKS II. Harvey only kicked the habit last year (05) and has already decided to impose his new health-conscious lifestyle onto others. He says, "As a former smoker, I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking. "We really hope this initiative will have an impact with viewers across the country."