The family of reggae legend Bob Marley is set to launch "the world's first marijuana brand" in the late star's name.

The I Shot The Sheriff hitmaker's daughter Cedella announced they are bringing out the brand, titled Marley Natural, next year (15) to support the battle to end marijuana prohibition.

They approached Privateer Holdings, a company that owns a number of subsidiary cannabis-based businesses, last year (13) about forming a company to honour Marley's legacy.

Marley Natural's mission statement insists the musician's relatives "want to help undo the suffering and injustice of cannabis prohibition around the world".

In a video posted on, Cedella says, "Creative inspiration was everything to my father. It was like breathing or like life to him. Every time he smoked he was inspired and an open mind was the open door for his creative inspiration. He thought (marijuana) was actually a gift... Daddy was very mindful of the plant's connection to the earth and the positive benefits that come from something so pure. Marley Natural is a brand with deep roots in the life and legacy of our father, Bob Marley. He's smiling right now at what's really happening."

Privateer Holdings' Chief Executive Officer Brendan Kennedy tells, "We wanted Bob Marley's voice and vision - and his family's vision - to help be a part of this movement of ending prohibition. In many ways, he started the movement 50 years ago with his public comments about cannabis."

Kennedy insists the target market for the new company is "responsible adults who are already consumers of cannabis".

Selling marijuana remains illegal in most parts of the world, but several U.S. states have decriminalised the drug for medicinal purposes, and in 2013 officials in Uruguay voted to fully legalise cannabis.