Bob Geldof's daughter Peaches was happy to strip off for a new underwear campaign - because she wants young fans to see a model with a healthy figure.
The 20 year old has posed in just her bra and undergarments for a 1950s inspired photoshoot for lingerie company Miss Ultimo.
And wild child Geldof had no qualms about modelling for the saucy shots, insisting she wants to provide a positive body image for young women.
She says, "I'd rather young girls were looking at a normal body like mine rather than an anorexic model."
But there's another reason why the star signed on for the ads: "I'm glad I can earn money like this."