Blur rocker Alex James has won a lucrative deal to supply cheese for Prince Charles' luxury food brand.
The guitarist bought a farm in the English countryside and started making his own cheese back in 2003, while the band was on hiatus.
And he's such a good cheesemaker, the Prince of Wales has snapped up his product to sell under his Duchy Originals label.
James reveals, "It will be the poshest cheese in the world but it's only going to cost £3. I think everyone should be able to afford royal cheese."
A spokesperson for Prince Charles' company adds, "Duchy Originals is delighted to be working with Alex James, one of Britain’s most exciting and passionate new cheesemakers, to produce a cheese using the milk from the herd of Ayrshire cows on the Duchy Home Farm."