British boyband Blue are poised to become global superstars after signing a advertising deal with drinks giant PEPSI.

The ALL RISE hitmakers have been signed by the company to take over promotional duties from BRITNEY SPEARS - who has been dropped reportedly due to her waning popularity.

And all concerned believe that the anglo-quartet could set the world on fire.

A Pepsi insider says, "Blue are the hottest boyband of the moment - not just in the UK but all across Europe and Asia. Ms Dynamite, Robbie Williams and Gareth Gates all advertised Pepsi - but only in the UK.

"Blue are bigger because they have such a strong following and are on the verge of really cracking America."

Singer Duncan James told of the band's excitement. He grins, "Pepsi has signed some of the biggest names over the years. We are really flattered we will now be part of that."

25/04/2003 02:02