The country singer will take over from Bette Midler, who helped advise Blake's team on the last season of the hit U.S. talent show.
"I enjoy being in the moment with those artists and in my gut feeling, tell them the best thing I can tell them and really lift them up," Bryan says. "I think I get lost in the shuffle in the media of the guy who dances on stage. I think people don’t realise that I moved to town, wrote songs and got a record deal."
And he thinks he can be a big help to up-and-coming stars: "Early in my career, I was so nervous about big moments, I didn’t even enjoy them. I just want to help these people settle into who they are and enjoy the moment."
Shelton is the most successful judge in the show's history and his pick, Sundance Head, won the most recent season.
Head will join his TV mentor on his Doing It to Country Songs Tour, along with another The Voice success story, RaeLynn.
Shelton’s girlfriend, Gwen Stefani, will return to her spinning judge's chair for the 12th season of The Voice, along with Adam Levine and Alicia Keys.
Before that Luke has a big date at the Super Bowl - the country star has been invited to sing the U.S. National Anthem at the start of the big game on 5 February (17).