Icelandic singer Bjork has teamed up with finance chiefs in a bid to save her homeland's ailing economy.
The former Sugarcubes star has given her backing to Reykjavik-based Audur Capital's drive to encourage investors to inject capital into businesses in the country.
And her involvement has already boosted the fund - it is expected to attract more than $16 million (GBP11 million) by the end of March (09).
Audur's chief executive, Kristin Petursdottir, says: "We believe there are some interesting investment opportunities related to our nature and green energy. We need to pursue these investments even in the current crisis because that's really our future and we need to do things differently than how we have done in the past. We want economic return but in a sustainable matter."