Icelandic pop star Bjork has a plan to rescue her country's ailing economy, and has urged the government to favour local eco-friendly businesses over polluting foreign corporations.
The nation has been hit hard by the global economic downturn, and its most famous 'daughter' wants authorities to use the financial slump as an opportunity to clean up the environment.
She is particularly angry about plans to build two huge aluminium smelters in Iceland, insisting authorities should be promoting greener fuel sources.
Bjork writes in a newspaper article, "A lot of Icelanders are against the building of these smelters. They would rather continue to develop smaller companies that they own themselves and keep the money they earn.
"Usually I don't notice politics. I live happily in the land of music-making. But I got caught up in it because politicians seem bent on ruining Iceland's natural environment.
"The smelters would need energy from a handful of new geothermal power plants and the building of dams that would damage pristine wilderness, hot springs and lava fields.
"To take this much energy from geothermal fields is not sustainable. We are facing a disaster from betting everything on finance. If we build two more aluminium smelters, Iceland would become the biggest aluminium smelter in the world... It would leave little room for anything else. If the price of aluminium falls - as it is doing - it would be catastrophic.
"Iceland can be more self-sufficient and more creative - and still have an approach that is more 21st than 19th century. It can build fewer, smaller and greener dams.
"Let's use this economic crisis to become totally sustainable. Teach the world all we know about geothermal power plants. Support the Icelandic seed companies. Support the grass roots.
"It may take longer to build and deliver profits but it is solid, stable and something that will stand independently of the rollercoaster rides of Wall Street and volatile aluminium prices. And it will help Iceland to remain what it is best at: being a gorgeous, untouched force of nature."