Pop star Bjork encouraged fans to join the latest celebrity craze and "go green" at a history-making concert in her native Iceland on Saturday (28Jun08).
The It's Oh So Quiet singer joined fellow Icelandic rock band Sigur Ros on stage to play at one of the largest gigs in their country's history, billed to raise awareness about the impact of aluminium smelting on the region's landscape.
She says, "Too often battles being fought for nature turn into something negative and into mudslinging. We will not go that way, we are not saying that this and that is forbidden, we are rather asking 'What about all these other possibilities?'
"The 21st century is not going to be another oil century but rather a century where we need to recycle, think green and design both power plants and our surroundings in harmony with nature."
The gig is available for viewing via webcast from National Geographic's music website.