The family of Big Brother beauty Jade Eden have expressed fears that she will be bullied in the house.
Beauty queen and Mensa member Jade is one of 12 gifted youngsters taking residency in the Big Brother house for the new CELEBRITY HIJACK series.
But her family have speculated that she could be bullied in scenes reminiscent of the alleged bullying of Bollywood star Shilpa Shetty in last year's Celebrity Big Brother.
Speaking to the Daily Star Sunday, a friend of the 21-year-old said: "Jade's the full package. She's absolutely gorgeous but is also a very clever and friendly girl. In the past that has caused some problems as people tend to be quite jealous of her."
"The fact that she is very near perfection means that sometimes people take against her quite easily. Her friends and family are worried about her going in, especially in light of some of the rows in that house in the past."
Jade has been crowned Miss Winchester and Miss Essex before going on to become the Miss England runner-up in 2006.
She is competing against a range of other gifted youngsters for a £50,000 prize.
The housemates are being controlled by a series of celebrity guest stars which have so far included Matt Lucas, ALAN CUMMINGS and IAN WRIGHT.