R&B superstar Beyonce will introduce video game fans to her fashion line when items from her Dereon label are featured in computer giant Nintendo's Style Savvy release.
The Irreplaceable hitmaker signed up as the new face of the Nintendo DS handheld console last year (09) and she is set to capitalise on the deal by promoting her fashionable wares via the game, in which players manage a virtual clothes boutique.
Five items from Dereon will be available for fans to download in Style Savvy later this year (10) and Beyonce is confident her creations will be a hit with gamers.
She says, "Fashion is something I've been familiar with my whole life. (Style Savvy) can teach young girls a sense of business and of responsibility. You have to be a good listener and pay attention to what the customers want. It also teaches you about fashion, using terms that fashion people use, like 'asymmetrical.'
"It will be fun. The clothes in the game are great, so cute and detailed, and there's always something new. It's like playing dress-up, only with digital technology instead of dolls."
The Dereon range isn't the only celebrity label to feature in the game - five pieces from designer Charlotte Ronson's 2009 collection are currently available for download.