R+B beauty Beyonce Knowles has signed up to be the spokesperson for TOMMY HILFIGER's new fragrance.

In addition to appearing in advertisements for the product, the CRAZY IN LOVE singer will work with Hilfiger on the fragrance concept, which will be targeted at 15 to 25-year-olds - and is expected in stores by autumn (04).

Hilfiger says of the deal, "Beyonce is a true star. Not only is she extremely talented and beautiful, but she is sophisticated, intelligent and charming. Her career is serious, professional and on the rise."

And Beyonce is similarly thrilled: "Throughout my career, I have been lucky to work with the best in the business - first the music business and now the beauty business. I love fragrance, so this new relationship with Tommy Hilfiger Toiletries is the fulfillment of one of my dreams. I can't wait to get started."

29/01/2004 02:32