Beyonce has added an edgy new talent to her resume - she's now a temporary tattoo designer.
The pop superstar doesn't have any skin art herself, but she and her mum Tina Knowles have created a series of new motorbike gang-inspired ink to accompany their new House of Dereon fall/winter 2010 collection.
And Beyonce models the eye-catching tattoos in the new ads.
Tina Knowles tells, "We decided to invite Temptu to help us create custom body art for (our) model... The resulting images were so strong that we realised consumers might want to re-create the tattoos themselves."
The waterproof tattoos will be offered in Dereon’s signature fleur icon and in chains, spider designs, rocker bolts and jewel baubles. An online-only deluxe kit will feature a signed photo of Beyonce.