R&B superstar Beyonce is helping to feed the hungry - the singer is spearheading a new campaign to aid U.S. food banks.
The Irreplaceable hitmaker has teamed up with food brand General Mills’ Hamburger Helper to launch the Show Your Helping Hand initiative to benefit poverty-stricken families across America.
Last month (Jun09) Beyonce fans were able to show their support by bringing non-perishable foods to her concert at Madison Square Garden in New York, and now the star is urging more people to take part by purchasing special Hamburger Helper products - money from which will be donated to the cause.
The campaign aims to deliver more than 3.5 million meals to food banks across the country.