Beyonce is helping fans sizzle with the release of her first perfume, Beyonce Heat.
The R&B superstar, who has fronted promotional campaigns for fragrances by Tommy Hilfiger and Armani in the past, landed a multi-million dollar deal with fragrance house Coty in September (09) and now she's ready to launch her debut scent, which features "notes of red vanilla orchid, magnolia, neroli and blush peach".
The Irreplaceable hitmaker insisted on being heavily involved in the project from its inception and even held her own testing sessions with fans, so she could hear their feedback.
She tells WWD.com, "I'm so happy with it. I've been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that's me. When I commit to something, I do it 100 per cent, and I've never had (creative control over a fragrance) until this project.
"I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'"
Beyonce reveals she got the inspiration for the perfume's name and the packaging's colour scheme from her stage shows: "A lot of my performances have had fire involved, so we thought 'Heat'.
"Also, red is one of my favourite colours, as is gold. So then we thought of making the bottle look like it's on fire."
Beyonce Heat will arrive in stores in February, 2010.