US rocker Beck was misunderstood when he first broke into the music business - and was frustrated to learn his work was viewed as an ironic joke.
The GUERO singer, 34, became disheartened with the music industry when his tunes, which he had intended as a genuine tribute to his favourite soul and country stars, weren't taken seriously.
He says, "My music would get perceived as kitsch, like '70s disco music. Misinterpreted completely. There was a frustration with performing this in Los Angeles, and having people my age thinking it was like the BEVERLY HILLBILLIES.
"They weren't getting the darkness and the remoteness and the poetry and the... what do you call it? Existential qualities. They just thought I was making a joke out of it."06/05/2005 17:06