The pioneering artist has regularly rejected requests to incorporate his tunes into TV shows and adverts, but gave his permission to bosses of the teenage series starring Mischa Barton after approving of the previous artists picked for exposure on the programme.
Five songs from his new album GUERO aired for the first time during a 10 March (05) episode of the teen soap in America.
He says, "Usually I'm wary of TV shows or licensing songs. I didn't know much about the show, but there were all these bands whose music was on the show who I never thought would be on the show and apparently, the gentleman who puts the music together has excellent taste."29/03/2005 08:58