Newly-divorced former Baywatch star Jeremy Jackson and celebrity blogger Perez Hilton were among the stars unveiled as housemates on the new season of Britain's Celebrity Big Brother on Wednesday night (07Jan15).

Jackson and Hilton will join fellow American Alexander O'Neal, actress Patsy Kensit, model Calum Best, actress Nadia Sawalha and 90s pop star Kavana, among others, on the competition programme.

The aim of the show is to avoid eviction from the Big Brother house and compete to become the last housemate standing. The winner will pocket a cash prize for the charity of his or her choice.