Ashley Benson is the new face of H&M.

The 'Pretty Little Liars' actress has landed her first major modelling gig after signing on to front the high street retailer's Divided line, which is aimed at teenage customers.

The 24-year-old blonde, famed for playing Hanna Marin on the popular ABC Family series, is known for her covetable and casual style, so the collaboration is the perfect fit.

Ashley commented: ''These outfits represent my style very well. I love high-waisted skirts, skinny jeans and loose tops.''

The campaign was shot in Los Angeles by Mariano Vivanco and features a series of images showing the natural beauty posing against a plain white wall.

Key looks from the ads include cute slogan tees, pencil skirts, flirty sundresses, denim jeans and chunky ankle boots.

Ashley and her 'Pretty Little Liars' co-star Lucy Hale were the faces of Bongo for their Spring 2012 campaign, but her new worldwide H&M gig is set to raise the starlet's profile to a whole new level.