Arcade Fire, Mumford & Sons, and rapper Tinie Tempah's album sales have soared since their Brit Awards wins on Tuesday night (15Feb11).
Canadian rockers Arcade Fire are selling more than five times more copies of their album The Suburbs than they sold a week ago (09Feb11), after winning Best International Album and Best International Group.
Mumford & Sons, who took home the prestigious Best British Album for Sigh No More, are enjoying a six-fold increase in sales, and rapper Tinie Tempah's Disc-Overy is selling almost four times more quickly than it was last week after he scooped the British Breakthrough Act and Best British Single honours.
A spokesman for retailer HMV, whose staff compiled the figures, says, "With their distinctive sound, Mumford & Sons may already be firm favourites with students and with much of Middle England, but this success will now help cement their appeal with an even broader audience.
"Their album just keeps on selling as the band pick up more and more new fans, and with a substantial post-Brits bounce still to come, it will now go through the landmark of a million sales, which is remarkable when you think that relatively few people had heard of them this time last year."