Calvin Harris claims he grew a beard to win a Grammy award.
The 'Summer' hitmaker let his facial hair grow into a ''bushy'' style in the hope of landing a nod in the Producer of the Year category, and though he was delighted his plan worked, he was beaten to the prize by ''incredible'' Greg Kurstin.
Calvin tweeted: ''Last year I grew a big ol beard in order to be taken seriously by the Grammys as a producer. It worked to an extent - my Producer of the Year nomination came through and I was happy the beard was performing as well as I had hoped.
''But unfortunately this weekend I learned that even a new beard has its limitations.
''On Sunday I lost out to the incredible Greg Kurstin. A big ol beard can only take you so far. An important lesson learned that i am happy to pass forward to all of you good people.(sic)''
But the 34-year-old DJ has now shaved off his facial fuzz as his ''experiment'' is over.
He added: ''Now my beard is gone, the experiment completed and I can move forward with 2018!
''God bless and thank you for your support !!! (sic)''
Meanwhile, the 'Slide' hitmaker recently revealed his Las Vegas residency at OMNIA has been extended to 2020.
Announcing the news on Instagram, Calvin - who began his Vegas stint in 2013 - wrote: ''Extended my residency until 2020! Fridays at OMNIA Nightclub in Las Vegas. My first show of 2018 is March 9 for their three year anniversary. #CalvinFridays
Tickets: http://calvinharrisvegas.com (sic)''
Nick McCabe, CEO of Hakkasan Group, added: ''We are pleased to extend our partnership with Calvin as he has become an integral part of our artist roster since his debut in 2013.
''To have an artist of his calibre performing regularly in our venues, allows us to continue our mission of creating extraordinary experiences and providing our guests access to the world's greatest talent.''
Calvin was named the world's highest-paid DJ for a fifth year in a row last year, mainly thanks to his residency - and festival performances - raking in an estimated $48.5 million between June 2016 and June 2017.