Indian actor Amitabh Bachchan has become a goodwill ambassador for the UNITED NATION'S CHILDREN'S FUND (Unicef).

The move comes after a successful campaign, spearheaded by the 60-year-old Bollywood star, to promote the Indian Government's polio immunisation campaign.

UNICEF's India representative MARIA CALIVIS says in a statement, "Mr Bachchan's tremendous appeal to young people makes him an ideal Goodwill Ambassador. Our hope is to leverage Mr Bachchan's powerful connection with the people of India to make a difference in children's lives, as he has already done for polio.

"When he speaks, people from all walks of life, from the youngest to the oldest, listen carefully."

Bachchan said he hoped "that by adding my voice to the cause of children, it will make a difference in the lives of boys and girls here at home and across the region".

Bachchan joins Colombian singer Shakira, who recently signed to become a UNICEF goodwill ambassador.

03/11/2003 17:18