Recovering alcoholic Alice Cooper realised he had to change his stage image as well as his personal lifestyle if he was to quit boozing successfully.

The SCHOOL'S OUT hitmaker had a serious drinking problem in the mid-1970s and decided to pour his insecurities into his raucous stage persona instead.

Cooper, real name VINCENT DAMON FURNIER, says, "Alice is an entity all to himself, the way that Anthony Hopkins played Hannibal Lecter. He put everything into that character. It's the same with me and Alice Cooper.

"When I was dying from alcoholism I had to change the image of Alice being the whipping boy of society."