Alexandra Burke has teamed up with TK Maxx on a new festive campaign for Cancer Research UK Kids and Teens.
Alexandra Burke has teamed up with TK Maxx on a new festive campaign for charity.
The 29-year-old singer - who was crowned champion of 'The X Factor' in 2008 - stars in the brand's new initiative as part of Christmas Sock Day, on December 6, which encourages people to wear a pair of Christmas-themed socks and take a photo with them, that is then shared on social media with #socksie, to help raise money for Cancer Research UK Kids and Teens.
And for every selfie uploaded TK Maxx will donate £1 to the organisation, which researches new methods and treatments to help young people battling with the life-threatening disease.
TK Maxx raised almost £30,000 for charity on Christmas Sock Day, and they hope to smash that record this year.
Speaking about the campaign, Caro Evans - who is the Director of Partnerships at Cancer Research UK - said: ''Thanks to TK Maxx, we're able to carry out more research to help find new, better and kinder treatments for children and young people with cancer. Survival for children's cancers has more than doubled in the UK in the last 40 years and Cancer Research UK has been at the heart of this progress. But we couldn't do this without the support of our partners, like TK Maxx.''
And the charity want to encourage ''as many people as possible'' to get involved in the campaign, and don a pair of glitzy, or slogan hosiery next month.
Caro added: '' We'd love to see as many people as possible getting involved in TK Maxx's Christmas Sock Day. Wear your socks and share your #socksie to help us raise money to beat children's cancers sooner. ''