Alexa Chung is to launch a denim collection.

The 30-year-old model is teaming up with American label Adriano Goldschmied to create 20 pieces - including denim dresses, T-Shirts and jeans - for their new and upcoming collection, Alexa Chung for AG.

The brunette beauty told ''The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic.''

The British star, who also worked with US retailer Madewell in 2011, paid a visit to the Adriano Goldschmied factory in California recently and spent the duration of her trip searching through shops in the area as part of her research for the collection.

She explained: ''I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding.''

Alexa Chung for AG is set to launch in January next year and Selfridges, and are all said to have expressed interest in stocking the line.

Meanwhile, Alexa was recently named the festival style queen after beating the likes of 'Factory Girl' star Sienna Miller and supermodel Kate Moss to the top spot in a survey conducted by