Alexa Chung has turned into a creative director for Superga's latest campaign after being given a free reign on the label's spring/summer 2012 collection.
Alexa Chung became the creative director for Superga's latest campaign.
The TV presenter-and-model - who was made the face of the Italian footwear brand in February 2011 - was given a free reign on the Miami-based shoot after being given the theme of 'Go Create' by label bosses.
The British star was originally chosen by the trainer brand - which is known for its sporty preppy styles and chunky rubber soles - to mark its 100th anniversary and give it a stronger UK presence.
Alexa has previously admitted while she is a fan of comfortable footwear and masculine tailoring, it doesn't mean she is "sexless".
She said: "Don't make the mistake of thinking that I'm sexless just because I don't pander to men in that way, doesn't mean I don't aim to please. I know what's going on."
Meanwhile, handbag designer Luella Bartley praised the 28-year-old beauty for "dressing for herself".
She explained: "English women are more concerned with looking cool and interesting than sexy or alluring. Alexa dresses in a very stylish way that is not about being sexy. I like to think she dresses for herself."