Alec Baldwin's first Tv ad for his upcoming late-night talk show has aired on the political news network that will broadcast the programme later this month (Oct13). In the ad, Msnbc regular Ed Schultz calls the actor "a man who can restore balance to an unbalanced network, a man who will address the great issues of our time, while keeping his emotions in check..." Baldwin then leans into the picture and says, "That's right, it's me!" Up Late with Alec Baldwin premieres on 11 October (13).