Adrien Grenier's hit U.S. TV show ENTOURAGE will soar to new heights after rebranding U.S. domestic flights with its name.
Flights from New York's John F. Kennedy International Airport to Las Vegas have been dubbed Entourage Air thanks to the show's partnership with Sir Richard Branson's Virgin America.
The in-flight product placement is HBO's latest effort to promote Entourage's forthcoming fifth season - which will premiere when the Vegas-bound flight takes off on 4 September (08).
The promotion will also introduce Entourage Class - offering champagne, chocolates and beauty products to first-class passengers.
The network's programming will be available on all Virgin America planes as part of the licensing deal, which runs through October 2009.