'Girls' star Adam Driver has landed a modelling campaign for Gap.

The 29-year-old actor - who plays Hannah's oddball love interest Adam in the hit HBO show - has made his fashion debut with the high street brand's new Back To Blue adverts, celebrating their iconic denim.

The towering hunk was shot by duo Inez and Vinood alongside model Dree Hemingway, who shows off Gap's autumn/winter 2013 denim collection for women.

An accompanying video ad will mark the popular brand's first TV campaign for the first time since 2009, when they quit Facebook and TV advertising.

Style advice videos from 'Girls' costume designer Jenn Rogien are set to be published on Gap's styld-by.com website.

Meanwhile, Adam looks to have carved a niche for himself in modelling since he also features in the September issue of US Vogue. The actor was shot by Annie Leibowitz for a dramatic editorial spread.

Gap were formerly known for hiring celebrities such as Madonna, Daft Punk and Joss Stone to star in their advertorials, but have steered clear of famous faces in recent years.